Progressive web app
A progressive web app (PWA) is a web product enhanced with capabilities like install prompts, offline caching, and push where the platform allows it.
What it means
PWAs still run in the browser, but they can meet users where habit favors an icon on the home screen. Capabilities vary by browser and OS, so a PWA strategy must be honest about what iOS and Android actually support today.
When buyers ask about it
Teams ask about PWAs when they want app-like reach without store review cycles, when SEO still matters, or when a mobile web workflow is the core product. They are a weaker fit when you need deep background processing or heavy device hardware access.
How Techoice approaches it
We recommend PWAs when the product is primarily a web workflow and installability is a bonus. When store distribution or native hardware is central, we steer toward mobile app development instead.